DROP IN: HERO PHOTO OF MIKE
Mike in front of the wheel display, black MELTON SET THE STANDARD shirt. Keep him large. Keep the wheels visible.

For Business Owners • Managers • Future Owners

Tired Of Babysitting Grown Adults?

Build a team that takes ownership, handles customers the right way, follows standards, and helps the business grow without depending on you for everything.

  • Started Changing Tires At 8 Years Old
  • Owner Of STW Direct
  • Millions In Tire & Wheel Sales
  • Built A Business That Doesn't Need Me Every Day
  • Real Business Owner

What Problems Do I Help People Solve?

  • Employees that only work when you're watching.
  • Customer complaints that shouldn't happen.
  • No accountability.
  • Weak leadership.
  • Poor standards.
  • Constant chaos.
  • Feeling stuck in the business.
  • Working too many hours.
  • Not being able to leave without your phone blowing up.
  • A team that depends on you for everything.

What Happens When You Fix Those Problems?

  • Fewer employee headaches.
  • Better accountability.
  • Higher standards.
  • Fewer customer complaints.
  • Less stress.
  • More confidence.
  • More time away from the business.
  • A team that takes ownership.
  • A business that depends less on you.

What Changes When You Fix This?

Before

  • Employees only work when you're watching.
  • Customers complain about simple things.
  • Nobody owns mistakes.
  • You can't leave without calls.
  • Everything depends on you.
  • You feel stuck.

After

  • Your team knows the standard.
  • Problems get handled faster.
  • Customers are treated better.
  • People take more ownership.
  • You get more time back.
  • The business runs smoother.
DROP IN: REAL SHOP PHOTO
Mike working or standing inside STW Direct.

Why Listen To Me?

I've been changing tires since I was 8 years old.

I've hired people. Fired people. Promoted people.

Made mistakes. Lost money. Fixed problems.

Everything I teach comes from running my own business. Not from reading books. Not from sitting behind a computer. From doing it every day.

Start Where You Are

Need one answer? Book a call.
Need a plan? Book a Private 2-Hour Meeting.
Want to see exactly how it works? Book Owner For A Day.

30 Minute CallQuick Answer
60 Minute CallDeeper Plan
Private 2-Hour MeetingSerious Fix
Owner For A DayBest Option

Ways To Work With Mike

Book A Call

Talk to Mike one on one. Pick the call that fits what you need.

$2,500

Private 2-Hour Meeting

Fix the problems that keep you stuck. Walk in with problems. Walk out with a plan.

Spend 2 hours with Mike and leave with a plan to:

  • Hold employees accountable
  • Reduce customer complaints
  • Raise standards
  • Improve leadership
  • Create consistency
  • Get your time back
  • Build a stronger operation

Includes:

  • Private 2-hour meeting
  • Lunch with Mike
  • Bring your spouse, business partner, manager, or key employee
  • Written action plan
  • 30-minute follow-up call within 30 days
Upgrade option: If you book Owner For A Day within 30 days of your Private 2-Hour Meeting, your full $2,500 is credited toward Owner For A Day. You are not paying twice. You are simply upgrading.

All Sales Are Final • No Refunds • No Exceptions

Want to see exactly how it works in real life? Book Owner For A Day.

Featured Best Value Fastest Way To Learn
$5,000

The Fastest Way To Avoid Years Of Expensive Mistakes

Spend the day side-by-side with Mike Melton inside STW Direct and see how a real high-volume business operates.

See the systems. See the standards. See the leadership. See the customer experience. See how accountability is created. Ask questions all day.

Includes:

  • Breakfast with Mike
  • Lunch with Mike
  • Dinner with Mike
  • Morning team huddle
  • Front counter observation
  • Customer experience observation
  • Shop workflow observation
  • Employee leadership observation
  • Inventory organization
  • Sales process
  • How Mike leads the team
  • How Mike handles problems
  • How Mike sets the standard
  • Open Q&A all day
  • 60-minute follow-up call within 30 days

Perfect for: Business owners. Managers. Future owners. People planning to open a tire shop. People tired of guessing. People who want to see what actually works.

All Sales Are Final • No Refunds • No Exceptions

What You'll See During Owner For A Day

  • Morning team meeting
  • Front counter operations
  • Customer interactions
  • Sales process
  • Employee accountability
  • Leadership conversations
  • Inventory management
  • Workflow systems
  • Shop standards
  • Daily decision making
  • Problem solving in real time
DROP IN: REAL STW DIRECT PHOTO
Make people picture themselves being there.

Sound Familiar?

Then you're in the right place.

Inside STW Direct

Busy bays
Customers
Waiting room
Inventory
Wheel displays
Employees working
Front counter
Team meetings
Shop floor

He is not guessing. He actually does this.

What I Help Fix

  • Slow employees
  • No accountability
  • Customer complaints
  • Weak leadership
  • Poor standards
  • Team drama
  • High turnover
  • Owner burnout
  • Low profit
  • Business depends on owner
DROP IN: MIKE LEADING
Mike talking with employees, walking the shop, or standing inside the business.

My Story

Personal photo
Personal photo
Personal photo

See The Business For Yourself

DROP IN: SHOP WALKTHROUGH VIDEO
Replace with YouTube/Vimeo iframe or video tag. Keep 16:9.

Questions

No Refunds

When you book time with Mike, that time is reserved for you. I respect your time. You need to respect mine.

If you miss your appointment, you'll have one opportunity to reschedule. Miss the second appointment and your session is forfeited.

No refunds. No exceptions. No chargebacks. All sales are final.

You are paying for Mike's time. Once that time is reserved, it cannot be sold to someone else.

Check the box above to unlock booking.

DROP IN: STRONG PHOTO OF MIKE IN THE SHOP

You Can Keep Babysitting Grown Adults.
Or You Can Build A Team That Takes Ownership.

The problem is not going to fix itself. The standard has to change.

Book Time With Mike